You are absolutely right — the market is filled with suppliers for interactive wall and floor games in India and internationally. Then why did we invest 3 years of our time just to redo a product that already exists in abundance? Let’s dive deep to understand the interactive gaming market.
In the early days, interactive games showed great promise for special kids and people undergoing rehabilitation. Companies invested heavily and brought happiness through rejuvenating treatments, but it wasn’t compelling enough for patients to engage regularly.
Then came the Xbox revolution. Every kid’s dream was to have an Xbox controller at home. In 2010, Xbox launched the Kinect camera — a blockbuster product that sold millions of units. What many people don’t realize is that this Kinect depth camera laid the foundation for immersive games entering the mainstream market.
The Kinect camera could do much more than people imagined. Companies like Interactive Games (Magic Dynamics) and TouchMagix pioneered interactive wall and floor games using projectors instead of TVs and screens. The “phygital” era had started even before Augmented Reality became a buzzword. (I’ll explain more about what Kinect can do in another blog.)
So, if there’s Xbox, why should we buy these solutions? Kinect games were made for retail consumers who wanted to play at home. The true potential of Kinect was unlocked by developers who combined it with other elements — like projectors for walls and floors. For example, in wall games, people could use a large pen to interact with objects, throw balls to hit targets, or even track body movements to control characters inside the games. Kinect opened the door for phygital gaming, but it still didn’t reach many countries like India.
In 2019, we started by reselling almost all available games. But soon we realized something: these games weren’t made for Indian children. Visually, the games looked outdated, either imported from China or Europe.
We strongly believe in “Made in India,” but often we miss opportunities that need an Indian touch and refresh. That’s why we decided to start developing interactive wall and floor games ourselves.
The first hurdle was to create the hardware in India, compatible with our larger vision. Kinect was not a reliable option anymore since production stopped in 2019. So, we needed another hardware solution that was both cost-effective and efficient for interactive wall and floor games.
This led us to IR cameras — capable of detecting movements and converting them into interactive touchpoints. But it wasn’t easy. There was no ready-made product or SDK available. We had to do research and development from scratch. It took almost one year of R&D to finalize the right combination of hardware that performed better than any other IR cameras in the market for interactive games.
Finally, in June 2024, we had a product that could meet global standards. But it ran on PC, and we knew we needed a compact, affordable solution for Indian customers — something easy to ship internationally and simple to install.
So we began assembling and testing various Android boards and found RK3359 to be the best option. We partnered with a trusted Chinese company we had been working with for 6 years in the gobo business. Since their factory also had an interest in interactive game boxes, we decided to collaborate.
We shared our optimized IR camera detection system, and in return, they provided hardware casing support. It was a trade-off, but an effective one — because a properly engineered casing with good thermal design is crucial for the hardware’s longevity. And since we may change the case design for every version, having a partner for casing was a big help.
We sourced all the components ourselves (apart from the casing) and assembled everything in India.
By May 2025, we successfully tested our Interactive Game Box — with an IR camera and 60+ playful interactive games. The results were outstanding, far better than any other interactive game box running on Android boards.
At last, we achieved what we aimed for: a Made-for-India product, designed and developed as an ODM solution.
Our Interactive Wall and Floor Games deliver:
Fresh, immersive visuals
Compact, easy-to-install hardware
A wide range of games to keep kids and adults engaged
Whether in resorts, indoor play areas, shopping malls, schools, or amusement parks, our solutions ensure visitors experience memorable engagement both before and after installation.